M-Pesa Brand and Trade Marketing – (VADACOM)

M-Pesa Brand and Trade Marketing – (VADACOM)

22 abril, 2017


Full responsibility for the planning, leading and directing the Brand, Communication and Trade Marketing initiatives with the aim of growing Vodafone M-Pesa’s share of the mobile financial services market in Mozambique.


Detailed responsibilities of the role include:

  • Responsible for Brand KPI’s: Awareness, Preference, Equity, Share of Voice.
  • Responsible for Market Research, both standard and ad-hoc.
  • Understand the target market and ensure the marketing effort is directed towards the market segment.
  • Responsible for promotion and education on commercial offerings.
  • Responsible for customer acquisition and education field teams.
  • Create and manage winning partnerships with key stakeholders and service providers.
  • Ensure the effective delivery of new campaigns to market on quickest possible timings and ensure growth of cross-segment products.
  • Design, implement and optimize the Brand message and engagement processes and model across all functions within the organization.
  • Undertake Market analysis and derive from it a localized Brand Strategy and implementation plan, across all media and relevant touch points.
  • Develop and manage the execution of the Media Strategy, including online, both on a broader level and on a per-campaign basis.
  • Develop and manage the execution of segmented Customer Value Management campaigns for customer acquisition, retention, up-selling and cross-selling.
  • Compile a competitive analysis and define the differentiators of the Brand.
  • Compile monthly reports including the analysis of market perceptions and opportunities.
  • Support Trade Marketing and Events in the development of a consistent Brand presence and engagement execution.
  • Develop and maintain a comprehensive Presence and Trade Merchandising plan, including execution against agreed plan.
  • Support the development and promotion of Product and Services to ensure they abide to Brand positioning and ease of understanding.
  • Compiling detailed presentation for senior management as they relate to Brand and Communications.
  • Responsible for expert level understanding of competitor positioning and offers to be able to develop and manage an effective Brand positioning.
  • Manage and control the Marketing budget, striving to achieve maximum efficiencies and ROI.
  • Responsible for Physical handling of promotional material in/out of the warehouse.
  • Identify problems and opportunities within the mobile financial service/ market.
  • Initiate and define product improvements to meet changing financial market needs.


  • A degree in Commerce/ Marketing or related fields or equivalent.
  • Minimum 5 years professional experience in Advertising/ FMCG/ Financial Services concern in the areas of Brand management, Marketing and Communications.
  • Minimum of 3 years managing a team
  • Advanced hands-on experience in market research, business analysis, brand strategy and campaign management.
  • Experience in and knowledge of Telecoms and/or Financial Services industries (preferred).
  • Strong project management and reporting skills.
  • Leadership and strategic focus.
  • Experience in implementing advertising campaigns, agency briefs, media planning and market research.


  • ADVANCED proficiency in Excel, PowerPoint MANDATORY.
  • Computer literacy essential. (MS Office and Power Point presentations is essential )
  • Strong written, presentation and verbal communication skills
  • Relationship management skills
  • Strong interpersonal skills
  • Advanced analytical abilities
  • Negotiation skills
  • Strong leadership and training skills
  • Strong Business Analysis skills
  • Strong Project Management Skills


  • Business awareness
  • Hands on personality
  • Result driven
  • Customer focused
  • Problem Solving and analysis
  • Persuasiveness
  • Creative innovative thinking
  • Initiative and teamwork
  • Fluency in both English and Portuguese


  • Socially confident
  • Flexibility
  • Assertiveness
  • Self-motivation
  • Drive to win (market leadership)
  • Open minded nature
  • Perseverance and dedication to goals
  • High energy levels
  • Willingness to work long hours under extreme pressure.


Location:  Edifício Vodacom  Rua dos Desportistas, Numero 649  Maputo.


Apply online  


Job Type  : Full-time

Employment Type : Permanent

Closing Date: 28-Apr-17, 11:59:00 PM


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