Manager: M-Pesa Marketing – Maputo
Manager: M-Pesa Marketing – Maputo

6 abril, 2019

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Role purpose:  To develop, deliver and implement Brand strategy including Digital communication strategies. Planning and execution of all communications and media actions on all channels including online and social media; Managing the Marketing budget of advertising and promotional items; Competitor and customer insights analysis


Key accountabilities and decision ownership:

  • Responsible for brand management and corporate identity of M-Pesa, working closely with creative agencies and assisting with new product & Services launches.
  • Lead the brand positioning internally and externally taking into consideration customer researches and insights
  • Measure, monitor and report performance of all Marketing activities including CVM & Outbound campaigns of M-Pesa
  • Accountant for planning and implementing promotional campaigns in coordination with Trade Marketing area ensuring content of M-Pesa in all internal and external platforms
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Develop strategies to ensure customer acquisition and retention growth on a monthly basis


Key performance indicators:

  • Ensure NPS leadership for M-Pesa
  • Timely launch products and services of M-Pesa and update the communication platforms
  • 99% of M-Pesa communication aligned with the business units to ensure a good customer experience and customer retention


Must have technical / professional qualifications:

  • Minimum of Bachelor’s degree in Marketing or related field.
  • Know-how of marketing disciplines and particularly customer service
  • Excellent written and verbal communication skills
  • Strong analytical and project management skills


Core competencies, knowledge and experience:

  • Experinece in identifying target audiences and devising campaigns that engage, inform and motivate
  • Excellent stakeholder (internal & External engagement skills
  • Excellent understanding of the full marketing mix
  • Customer obsessed & Innovation hungry;
  • Drive for results focus and leadership skills


Location: Edificio Vodacom

Rua dos Desportistas, Numero 649


Job Type: Full-time

Employment Type : Permanent.




Closing Date: 09-Apr-19, 11:59:00 PM

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