Role purpose: To develop, deliver and implement Brand strategy including Digital communication strategies. Planning and execution of all communications and media actions on all channels including online and social media; Managing the Marketing budget of advertising and promotional items; Competitor and customer insights analysis
Key accountabilities and decision ownership:
- Responsible for brand management and corporate identity of M-Pesa, working closely with creative agencies and assisting with new product & Services launches.
- Lead the brand positioning internally and externally taking into consideration customer researches and insights
- Measure, monitor and report performance of all Marketing activities including CVM & Outbound campaigns of M-Pesa
- Accountant for planning and implementing promotional campaigns in coordination with Trade Marketing area ensuring content of M-Pesa in all internal and external platforms
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Develop strategies to ensure customer acquisition and retention growth on a monthly basis
Key performance indicators:
- Ensure NPS leadership for M-Pesa
- Timely launch products and services of M-Pesa and update the communication platforms
- 99% of M-Pesa communication aligned with the business units to ensure a good customer experience and customer retention
Must have technical / professional qualifications:
- Minimum of Bachelor’s degree in Marketing or related field.
- Know-how of marketing disciplines and particularly customer service
- Excellent written and verbal communication skills
- Strong analytical and project management skills
Core competencies, knowledge and experience:
- Experinece in identifying target audiences and devising campaigns that engage, inform and motivate
- Excellent stakeholder (internal & External engagement skills
- Excellent understanding of the full marketing mix
- Customer obsessed & Innovation hungry;
- Drive for results focus and leadership skills
Location: Edificio Vodacom
Rua dos Desportistas, Numero 649
Maputo
Job Type: Full-time
Employment Type : Permanent.
Closing Date: 09-Apr-19, 11:59:00 PM