Specialist: CVM, Customer Retention & Campaign Operations
Specialist: CVM, Customer Retention & Campaign Operations

10 maio, 2019

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Role purpose:

Analyze database, Configure, test and implement campaigns using the campaign management system; executing and maintaining operational campaigns.


Key accountabilities and decision ownership:

  • Analyse, configure and Execute CVM campaigns for M-Pesa retention, churn, welcome and capped customers using the campaign management system
  • Ensure alignment and CVM integration of inbound and outbound campaigns;
  • Analyse M-Pesa Product and Services trends track and ensure accuracy of data to run CVM campaigns
  • Provide relevant, accurate and on time CVM campaigns performance reports
  • Drive M-Pesa customers segmentation and constantly update the data base
  • Drive inactivity and churn reduction

Key performance indicators:

  • Speed and precision In data analytics and proactive in BIG DATA analytics
  • 99% Positive campaign configurations and immediate response to campaign issues.
  • 99% of Campaign documentation present, organized and ready to access.

Core competencies, knowledge and experience:

  • Strong Analytical skills
  • SQL, Business Intelligence, PowerBI, Business Objects, OracleBI
  • Experience in interfacing between business and technology;
  • Experience in working with customer analytics and business intelligence projects and/or initiatives.
  • Fluent in English and Portuguese

Must have technical / professional qualifications:

  • Bachelor’s Degree (relevant to Information technology);
  • Minimum of 2 years’ experience in the Information Technology field.
  • Certification in Business Intelligence and ORACLE is desirable.


Will require working at night on campaign and platform launches.



Location: Edificio Vodacom

Rua dos Desportistas, Numero 649  Maputo

Job Type: Full-time

Employment Type : Permanent.




Closing Date: 16-May-19, 11:59:00 PM

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