Senior Specialist Marketing, Brand & Communication
Senior Specialist Marketing, Brand & Communication

16 novembro, 2019

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Role purpose:  

To develop, deliver and implement Brand strategy including Digital communication strategies. Planning and execution of all communications; Manage Marketing budget for advertising and promotional items; Competitor and Customer insights analysis 

Key accountabilities and decision ownership:

  • Responsible for Brand management and corporate identity of the Vodacom brand, working closely with creative agencies , assist with new Product & Services launches and Segments Communication Strategy and Execution
  • Lead the brand positioning internally and externally, including development of in-depth knowledge of customer needs and analyse trends to ensure key performance metrics are properly monitored
  • Translate Brand strategies into brand plans, brand positioning and go-to-market strategies
  • Take responsibility for ensuring that advertising and promotion efforts increase brand value without neglecting short- and long-term needs
  • Manage Special Projects, Identify and Implement Policies and Procedures related to  overall Marketing Portfolio

Key performance indicators:

  • Ensure overall NPS leadership
  • Timely launch products and services of  Vodacom and update the communication platforms
  • 99% of Vodacom communication aligned with the business units to ensure a good customer experience and customer retention

Core competencies, knowledge and experience:

  • Demonstrate adequate experience in management and execution of promotions, research, advertising campaigns, agency (s) and media relations.
  • Excellent stakeholder (internal & External ) engagement skills
  • Excellent understanding of the full marketing mix
  • Customer obsessed & Innovation hungry
  • Drive for results focus and leadership skills 

Must have technical / professional qualifications:

  • Minimum of Bachelor’s degree in Marketing or related field.
  • Know-how of Marketing disciplines and particularly customer service
  • Excellent written and verbal communication skills
  • Strong analytical and project management skills
  • Know- how and/ or Designer skills  it’s an advantage 

Location

 : Edificio Vodacom Rua dos Desportistas, Numero 649  Maputo 

Job Type: Full-time

Employment Type : Permanent.

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Closing Date: 20-Nov-19, 1:59:00 PM

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